Malawi Creatives Seek Meeting with Macra Over Online Content Monetisation


Malawian creatives are set to meet with the Malawi Communications Regulatory Authority (Macra) on March 15 to discuss the monetisation of online content. Currently, Malawi is one of the African countries where content on YouTube and Facebook is not monetised, leaving creators without financial gain.

Videographer Khama Mbaula expressed frustration that despite promises from Macra, content monetisation has yet to be implemented. Mbaula argued that it is unfair for social media platforms to collect money from local advertisers without sharing revenue with local content creators. He dismissed the notion that Malawi does not produce marketable content, stating that there is good content available, but creators need financial incentives to produce high-quality work.

Macra director general Daudi Suleman said that monetisation of Malawian content is at an advanced stage, with the authority waiting for a response from YouTube. Suleman attributed the delay to low numbers of smart devices and low consumption of digital services in Malawi. The planned meeting aims to update stakeholders on developments in digital spaces and address concerns around content monetisation. 

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